Besides, the outcomes present evidence that consumption angle mediates the relationship between religiosity, subjective norm, perceived behavioural control and intention in consuming Halal food merchandise while travelling abroad. Practical implications This research highlighted the crucial aspects of an emerging Muslim market that journey for leisure with the urge to comply with their Islamic teachings and religiosity. It is vital for non-Muslim tourism destination marketers to tailor their advertising methods and contemplate promoting Islamic dietary rules when planning their journey packages. Originality/worth This study is likely one of the few that concentrate on Muslim-friendly tourism and the function of religiosity in Muslim traveller’s Halal meals consumption behaviour.
Purpose The demand for Muslim friendly tourism industry has been gaining momentum from the rising number of Muslim travellers globally. This paper goals to examine the role of religiosity in Muslim travellers Halal food consumption attitude and behavior while travelling to the non-Muslim vacation spot. Design/methodology/approach A whole of 384 respondents participated in this research through an online survey. This research used the partial least square structural equation modelling to assess the survey measurements and hypotheses testing. Findings This research asserts that the Muslim travellers’ Halal consumption angle depends closely on their level of religiosity, subjective norms and perceived control behaviour.
Halal is the Arabic word for “permissible” and Halal merchandise are these which are “lawful” or permitted by Islamic legal guidelines. Prohibited meals are referred to as “Haram.” Halal is usually concerned with how meat is dealt with in the meals manufacturing course of, and the way cross-contamination is eradicated. Halal meals embrace grains, vegetables and fruits which should not be prepared with alcohol, animal fat, pork or different “Haram” elements. Halal foods are lawful and permitted to be eaten by these observing Islamic teachings.
Additionally, Islam teaches zero tolerance to all forms of animal abuse throughout the halal meat production provide chain and calls for that when animals are slaughtered, they must be slaughtered in the aware and attentive way. This strategy to considering animal welfare uses largely accepted, externally measureable factors to evaluate animal welfare.
In conclusion, this research can also be not exempted from its limitations. Future research is recommended to discover the elements further and to increase the number of samples to come back out with stronger research implications.
Muslims are not allowed to consume foods or drinks which might be Haram, or forbidden. Foods that carry a halal image on their packaging have been permitted by an agency and are licensed to be free of any forbidden elements or components. Halal claims on the vitamin label or the packaging should embrace the name of the certification body.